Sharp thinking on software, AI & sector strategy.
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2:222:22 · 1 month ago
The £150,000 Software Mistake Nobody Stopped
Someone brought me in to look at a software project that had gone wrong. I opened the codebase. Within twenty minutes I…
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2:022:02 · 4 months ago
What ‘Discovery’ Actually Means (And Why Skipping It Kills Projects)
When an agency says "discovery phase," what does that actually mean? And why do projects that skip it usually fail? Discovery is…
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1:571:57 · 4 months ago
Why Your Software Project Will Cost More Than the Quote
Over half of software projects exceed their budgets — often by significant margins. This isn't dishonesty; it's the nature of predicting the…
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1:451:45 · 4 months ago
‘Almost Done’ — The Most Expensive Phrase in Software Development
When a software team says "almost done," you're trusting their estimate of invisible progress on invisible work. And that phrase has destroyed…
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1:521:52 · 4 months ago
How to Evaluate Code Quality When You’re Not Technical
You're trusting an agency with your money and your vision, but you have no way to verify if what they're building is…
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1:421:42 · 4 months ago
The ‘We’ll Just Use WordPress’ Trap (When It’s Right and When It’s Not)
"We'll just use WordPress" might be the most expensive sentence in software development. I love WordPress — my agency uses it constantly.…
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1:311:31 · 5 months ago
The Hidden Cost of ‘Quick Fixes’ in Software Development
Every shortcut in software development comes with a price tag — you just don't see the invoice until later. In this video,…
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1:391:39 · 5 months ago
70% of Software Projects Fail. Here’s Why Yours Will Too.
Seventy percent of software projects fail — and knowing that statistic won't save you from becoming part of it. After 20 years…
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