In 2012, INAYAH approached Teque to design and develop a scalable e-commerce platform. The project involved creating a feature-rich solution that automated fulfilment and inventory management, integrated seamlessly with logistics partners, and included tools for driving customer loyalty and engagement. Over the next seven years, Teque continued to refine and enhance the platform, enabling INAYAH to grow from a start-up to a global brand.
INAYAH
INAYAH is a UK-based modest fashion brand that started as a boutique Instagram page in 2012. Known for their elegant and contemporary designs, they quickly gained a loyal following of customers looking for stylish, modest clothing. However, their rapid growth soon outpaced their manual operational processes, prompting them to seek a more robust solution to manage their business and support their expansion.E-commerce
Teque worked closely with INAYAH to build a custom e-commerce platform tailored to their specific needs. The platform automated core processes, from inventory updates to shipping, significantly reducing admin time and costs. A suite of customer engagement tools was introduced, including personalised promotions, loyalty rewards, and automated communication, fostering stronger customer relationships. Designed to scale, the platform allowed INAYAH to handle high traffic and growing product ranges without compromising on performance.
The platform delivered exceptional results, enabling INAYAH to achieve exponential growth. In the first year alone, revenue surged by several hundred percent. Over the next three years, INAYAH saw year-on-year growth rates that exceeded sevenfold, ultimately achieving multi-million-pound annual revenues by the third year.
With a robust and scalable platform at the core of their operations, INAYAH continued to thrive, innovating their product range and expanding their global reach. After seven years of collaboration, their success culminated in a multi-million-pound acquisition by a major fashion company, cementing their legacy as a leader in the modest fashion industry.
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